Primary Job Title EVP Global Business Development and Marketing Primary Organization 
VirtualWorks Group
Location Greater New York Area, United States, North America Regions East Coast Gender Male
LinkedIn View on LinkedIn X (Twitter) View on X
Rob Wescott has a diverse experience spanning over 20 years in marketing, media, technology, and product management, and he is passionate about solving complex business problems with data.
Prior to VirtualWorks, Rob was an executive at Gannett and The Oklahoma Publishing Company (OPUBCO) focused on revenue development and marketing. While with
OPUBCO, Rob lead as Chief Product Officer the spinoff of a “NewCo” start-up, Wimgo, where he lead an innovative team to build a business search engine that leveraged the Facebook graph for relevancy.
In 2011, after seeing the challenges facing the media space, Rob moved deeper into the tech space and joined Cxense, an advertising and content recommendation services company focused on solving problems for Media through real-time data strategies.
While at Cxense, Rob secured partnerships with The Wall Street Journal, using data to optimize subscription sales; Gannett Newspapers, creating a personalization strategy for USA Today and all 89 local media properties; FP Canada Newspapers, creating the world’s first completely personalized experience in the local media space.
Rob holds a bachelor’s of fine arts in graphic design and communications from the Rochester Institute of Technology.
