Location Portland, Oregon, United States Regions West Coast, Western US Gender Male
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Rob Murdock was named Senior Vice President, Innovation in June 2016 and was named an officer in 2012. In this role, he is responsible for all facets of the Nautilus Innovation Center team, including ideation, consumer insights, product line management, engineering, industrial design, compliance, the model shop and test lab, and digital innovation.
Rob Murdock originally joined Nautilus in December 2005 as Director, Go-To-Market where he was responsible for product definition, development and management of Nautilus branded cardio and strength machines.
Rob Murdock has held multiple leadership roles in product development and marketing within the organization. In 2007, he was promoted to Senior Director, Go-To-Market, where he managed the product management team until January 2008, when he transferred to Director of Marketing, Consumer Insight and Brand. In November 2008, the Director of Marketing position held by Rob Murdock shifted focus to the Direct channel, managing the product, placement, price and promotion of Schwinn, Nautilus, Bowflex and Universal brands. Most recently, Rob Murdock held the position of Vice President, General Manager Direct, where he was responsible for the entire Direct channel. Rob Murdock has more than 15 years of experience in hard goods product development and marketing.
Prior to joining Nautilus, Rob Murdock held management positions at high technology firms including Intel and InFocus Corporation. Rob Murdock earned a B.A. from Georgetown University and an M.B.A. from the University of Texas.
