Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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Rob is a creative leader and agency veteran with deep digital experience for over 25 years, having worked at Grey Advertising, Ogilvy & Mather, Denstu Aegis' Carat, XPRIZE, partnering with senior level execs at Fortune 500 companies, driving brand building, digital marketing strategies and omni-channel, customer-centric content
development. He has been a trusted advisor helping global brands navigate the complex digital landscape of mobile, social, content and data, driving strategic vision in an increasingly digital world, consistent with the ever-shifting landscapes of emerging media, loyalty, engagement and content marketing.
Rob is adept at building and managing relationships throughout an organization and has a successful track record of leading teams of all levels and disciplines. He is an entrepreneurial leader, team player and inspirational mentor and champion of his team’s efforts.
Areas of Expertise
● Deep entertainment experience: Proven success in the entertainment landscape, driving relevant partnerships, sponsorships, content programs as well as theatrical launches, home entertainment experiences and omni-channel marketing campaigns (CBS/Paramount, Disney, Lifetime Television, New Line Cinema, Warner Bros.)
● Content marketing expertise: Driving results-oriented engagement through mobile first, omni-channel fan-based experiences including mobile, web, social, events and licensed promotions
● Strategic vision: Excellent strategic skills, with the ability to chart the right course and make agile alterations as the digital landscape and/or market conditions evolve
● Youth marketing leadership: Deep experience in youth brands spanning television and theatrical properties, games, toys and lifestyle brands, as well as interactive experiences and video gaming
● Online marketing and social media expertise: Skilled in navigating the intersection between media and creative across the digital landscape –managed a media office of 150 employees
