Primary Job Title VP of Industry Strategy & Insights, Retail and Consumer Goods Primary Organization 
Salesforce
Location Boston, Massachusetts, United States Regions Greater Boston Area, East Coast, New England Gender Male Also Known As Robert Garf
LinkedIn View on LinkedIn
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board at Salesforce Commerce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the
challenges retailers face. He currently guides product strategy, develops industry research, and advises senior executives globally on unified commerce strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.
