Primary Job Title Founder Primary Organization 
Real Fabrica
Location Madrid, Madrid, Spain Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Female
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Born in Seville in 1976, after graduating in Communication Sciences and studying Market Research Techniques in France and the Netherlands, she worked for several years in the Spanish centenary newspaper ABC.
In 2010, after a break in her working life to travel around the world and think, Ro decides to undertake an academic research on
"Traditional Trade in Spain". The idea was to study products that have been in the market for more than a century, many of them still with their original packaging.
So she did for 2 years, visiting antique shops in a "almost scientific way", hunting treasures, trying to discover both places and objects hitherto lost in traditional trade, only made available through the stories and the smiles of the shopkeepers. Between trips, discovers business models in other countries that gave her the strength to think that Spanish brands with history would have a future.
After falling in love every day with a new little discovery, she noticed that many of these "treasures" were rapidly disappearing. And so this was the trigger that made her decide to change from an academic project to a hands-on venture. Now she idealizes ways to reassess this important legacy, giving the traditional Spanish products that attractive touch again ... chic again.
