Primary Job Title SVP, Product Primary Organization 
i.Predictus
Gender Male
Over the past 20 years, Rick has touched all facets of direct response marketing in both the US and Europe; ranging from product development, commercial production, operations set-up, and media analysis. Rick has held senior level marketing positions with several of the industry's largest direct-to-consumer marketing companies, including
National Media and Regal Group.
Credited as part of the dual-team that brought the world of infomercials to Europe, Rick has led the way in analytical and advanced reporting systems. Rick's experience has placed him at the forefront of the introduction and facilitation of d2c marketing vehicles for a multitude of Fortune 1000 companies, including Sony Music, Time Life, BMG, and BeachBody
Prior to his entrance into the Direct Response industry, Rick was recognized as one of the key executives who launched, built, and established Swatch Watch as a major consumer brand. A loyal-and-true people person, Rick enjoys playing tennis with his two sons, sailing, and classical music.
He is a self-described "die-hard Penn State alumnus", from where he received a B.S. in Economics.
