Primary Job Title Co-Chairman and Partner Primary Organization 
Goodby, Silverstein & Partners
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
Rich, along with his friend Jeff, started this whole thing.
Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco against his father’s wishes.
He worked as an art director in one-year increments for Rolling Stone magazine; Bozell & Jacobs; McCann Erickson;
Foote, Cone & Belding; and Ogilvy & Mather, where he met Jeff Goodby and finally settled down. They founded GS&P in 1983 and have won just about every advertising award imaginable.
In 2002 he was inducted into the Art Directors Club Hall of Fame and, two years later, into the One Club Creative Hall of Fame. Along with his partner, Jeff, he was named Executive of the Decade by Adweek.
Rich sets a standard of design that has led the agency to compete against the country’s leading design studios. His passion is evident whether he’s crafting client work, creating his own work, working on projects for the Center for Investigative Reporting or visually blogging for the Huffington Post.
