Primary Job Title Founder, Chairman, and Co-CEO Primary Organization Intrivo Diagnostics
Location Miami, Florida, United States Regions Greater Miami Area, East Coast, Southern US Gender Male
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Reeve Benaron has had a long career in investment banking and private equity. He’s applied that expertise to excel in multichannel marketing, to help nonprofit organizations, and most recently to start Intrivo.
Benaron’s first position in investment banking was with Salomon Smith Barney. He was at this bank for 12 years, from 1998 until 2010, and
eventually became a vice president. Benaron left in 2012 to pursue private equity opportunities.
Reeve Benaron joined AS Venture Partners and founded AudienceX in 2010. As a Partner with AS Venture Partners, he has made multiple investments in emerging businesses. As founder of AudienceX, he has grown the company to be a major multichannel marketing business. The company leverages artificial technology to craft marketing campaigns that have high returns on investment.
In 2020, Reeve Benaron took on another major challenge when he founded Invitro. Invitro is a medical test manufacturer with extensive manufacturing and extensive distribution networks. The company’s COVID-19 tests have been widely used in both medical and nonmedical settings. Benaron is the chairman and co-CEO of Intrivo, and continues to grow the company as it develops further testing technology. Although the medical field is substantially different from advertising, Benaorn’s expertise in analytics has been an asset to the company’s growth. The medical field is also one that he has personally been excited to enter because health care accomplishes so much good.
Throughout his professional career, Reeve Benaron has maintained longtime relationships with multiple charitable organizations. He’s helped the American Red Cross, DoctorsVisionCenter, and Children First. In addition to his personal donations, Benaron has also used his knowledge of capital raises to help these organizations fundraise.
Benaron studied finance and economics at the University of San Diego. He has also studied at the Yeshiva University of Los Angeles Boys High School.
