Primary Job Title Co-Founder Primary Organization StrataVAR
Location Israel, Asia Regions Europe, Middle East, and Africa (EMEA), Middle East, Middle East and North Africa (MENA) Gender Male
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Prior to founding StrataVAR, Rafi served as Founder and President of Netformx where he designed the ITC industry’s first automated network design software solution, which he named DesignXpert. Rafi led a team of over 100 employees based in Tel Aviv and San Jose to market leadership and an eventual equity sale to a private equity firm in 2010. After
this event, he returned to his home country, Israel, where he began his career years ago as a leader in mission-critical programs in software development for the Israeli Defense Force; and attained the role as Head of the Computer Department in telecommunications.
No stranger to start ups, Rafi has also launched several other successful start ups which were later sold to larger companies. He presently serves as a Board Member for several companies based in Israel. Known to many as a true industry visionary, Rafi works tirelessly to develop cutting edge solutions to meet evolving real-world business needs. After his first visit to SFDC Dreamforce in 2010, Rafi envisioned solutions such as those presently offered by StrataVAR.
