Location Denver, Colorado, United States Regions Greater Denver Area, Western US Gender Male Also Known As Raphael Barbo
LinkedIn View on LinkedIn
As Vice President of Technical Support at SugarCRM, Raphael Barbo leads global Strategy, Operations, and Digital Transformation initiatives designed to position support as a strategic enabler of customer loyalty and business growth. His focus is on scaling with intention — building agile systems, empowering high-performing teams, and delivering
support experiences that are both efficient and human-centered.
With over 20 years of experience spanning SaaS, enterprise, and global operations, Raphael brings a cross-functional approach to solving complex service challenges. His background includes leadership roles at companies such as Quizlet, Xero, UiPath, and MSC, where he has driven major customer experience transformations by integrating technology, automation, data, and process design to improve outcomes and operational performance.
Throughout his career, Raphael has championed the use of AI-powered tools, advanced analytics, and workflow automation to modernize support infrastructure, elevate service quality, and enable teams to deliver proactive, insight-led support at scale. He consistently focuses on aligning customer experience efforts with business value — improving satisfaction, reducing cost, and creating the conditions for sustainable growth.
In addition to his work at SugarCRM, Raphael serves as an Advisory Committee Member for the Customer Experience Certificate Program at the University of Colorado Boulder's Leeds School of Business, contributing to the development of future CX leaders.
Above all, Raphael believes that great support isn’t reactive — it’s strategic, measurable, and built to inspire trust. That’s the standard he brings to every organization he serves.
