Primary Job Title Founder Primary Organization MART
Location Mumbai, Maharashtra, India Regions Asia-Pacific (APAC) Gender Male
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Pradeep kashyap, Founder MART, is known as the father of rural marketing in India. He has been Marketing Advisor to Ministry of Rural Development and has served on Prime Minister Office and Chief Minister Committees on rural development. He is a World Bank and United Nations consultant. He was Chairman, Khadi Commission National Marketing Committee
and member of the NABARD and SIDBI national advisory committees.
He co-created Project Shakti with Hindustan Unilever to appoint 46,000 poor women from micro finance groups as company dealers and has pioneered another low cost, last mile rural distribution model by appointing village entrepreneurs on bicycles for many FMCG and durable companies. He has also pioneered the concept of ‘Inclusive Marketing’.
He is a recipient of the Jamna Lal Bajaj Endowment Award 1991 for his outstanding contribution to rural development. He also currently holds the position of President, Rural Marketing Association of India.
