Primary Job Title VP of Marketing Emerging Markets Primary Organization United Parcel Service
Location Alpharetta, Georgia, United States Regions Greater Atlanta Area, East Coast, Southern US Gender Male
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Phillip Wu is vice-president of marketing for emerging markets at UPS where he is responsible for identifying, assessing and growing market opportunities, with a concentration on Asia. Mr Wu, who was born in Taiwan and speaks Chinese, is deeply familiar with the Asia-Pacific business environment and culture.
Previously, Mr Wu was vice president
of marketing for UPS Asia Pacific, where he oversaw marketing strategy, advertising and public relations activities for the Asia Pacific region from Japan and Greater China, to the Indian subcontinent, southeast Asia and Australia and New Zealand. Prior to this assignment, Mr Wu was senior director of enterprise pricing at UPS headquarters in Atlanta, Georgia.
In 2007, Mr Wu was named marketing director of the UPS China District, based in Shanghai, and was responsible for developing and implementing marketing strategy to improve UPS’s position in China. He was appointed marketing director of revenue management, business planning and analysis for UPS Asia Pacific and relocated to Singapore. Up until that time, Mr Wu served in various roles at UPS, including marketing manager for global e-commerce and marketing director for global revenue management. Mr Wu first became a manager in 1996 in the marketing function. He started his UPS career in an administrative role as an application programmer in 1993.
