Primary Job Title VP Global Business Development of SCE, SVP Business Development and Publisher Relations of SCEA Primary Organization 
Sony Computer Entertainment (SCEI)
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male Also Known As Phil Rosenberg
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Philip Rosenberg brings to his position more than 25 years of experience working directly within the games and entertainment industry. In his role as senior vice president, Phil oversees the development of new opportunities for growth, building strategic partnership initiatives and driving the company forward. In addition to his role on the
business development side, Phil also oversees the cultivation and growth of content alliances with SCEA’s external developers and publishers in North America. He reports to Sony Computer Entertainment America’s President and CEO, Shawn Layden.
Phil leads the team responsible for driving and creating new revenue opportunities for the company. His business development group works in collaboration with the company’s existing sales and marketing teams to create and cultivate new business relationships and opportunities, while maintaining and growing B2B alliances. Phil also oversees developer support and services as well as special market initiatives in North America and Latin America in addition to the production forecasting and royalty analysis for all third party partners.
Phil was previously responsible for the creation and development of SCEA’s network advertising efforts and the expansion of PlayStation into the Latin America marketplace.
Prior to joining Sony Computer Entertainment America, Phil spent 16 years as the president and CEO of The Performance Marketing Group. He founded the company to help support and create go-to-market plans and strategies for consumer products in the North American region.
He received his Bachelor of Science from the University of Arizona.
