Primary Job Title Senior Vice President, Purch Primary Organization 
ShopSavvy
Location Ogden, Utah, United States Regions Western US Gender Male
Website www.purch.com LinkedIn View on LinkedIn X (Twitter) View on X
Phil currently leads the Marketing and Shopper Services division for Purch. In addition to being responsible for the brand development and strategy, his teams provide loyalty, mobile App and ecommerce services to the Purch family of brands.
Prior to joining Purch in 2014, Phil held senior roles with 1-800 Contacts (SVP eCommerce & Mobile)
and BlackBerry where he was the Senior Director for Digital Marketing for North American with global platform and digital branding responsibilities. He’s also held senior roles with the Canadian Marketing Association as both a board member and chair of the mobile marketing council.
Phil is a Digital Marketing and eCommerce Executive with experience managing cross-channel programs where he has helped companies and brands use technology and new media to drive measurable results across the marketing mix. Phil’s experience working across marketing disciplines on both the client and agency side has given him a balanced perspective on the marketing landscape and how to optimize effort and focus to drive results with small or large budgets.
