Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
Website idyllist@idyllist.com LinkedIn View on LinkedIn X (Twitter) View on X
Peter's contribution to the global economy comes in form of driving innovation with small teams.
Since graduating from the University of California, Santa Barbara, College of Creative Studies, in 1989, Peter has founded businesses and pushed the capabilities of contemporary technologies, for the purpose of improving the quality of life, for
customers, business owners, and/or Humanity.
For a year, following graduation, Peter worked as the Technology Advocate for the Servant Leadership School in Washington D.C. There, he learned, by support and observation, how not-for-profit businesses are built, and sustained. It is in this place he learned to value his own boundless optimism, willingness to take risks, and leadership skills, when the going gets tough.
Returning to his home in the San Francisco Bay Area, Peter immediately jumped into design and communication, co-founding New Earth Press. This company emphasized the use of soy-inks, post-consumer recycled papers, then-new technologies of desktop-publishing, and collective-ownership and management. Operating successfully, in Berkeley, Peter left the company in 1993, to take a year to travel around the globe.
During months in Greece, India, and Nepal, Peter discovered he enjoys learning new languages and about cultures. In Katmandu, he helped a local entrepreneur build a tracking database for a warehouse of 100,000+ books, logging their origins, condition, and rarity.
Returning to the United States in 1995, Peter joined another startup, Square Earth LLC, in New York City. Originally, beginning as a web developer for early versions of Mosaic and Netscape, Peter rapidly demonstrated his ability to make large, complex endeavors, appear simple and achievable.
Peter took over project management for new B2B applications, in 1996.
Square Earth was acquired by Proxicom, Inc. in 1997, and Peter became Project Lead for Financial Services in New York until relocating to San Francisco, again, to assist the merger with Ibis Consulting, Inc. Proxicom. Peter headed Microsoft-based B2B and Consumer Products Practice when the company made its IPO in 1999.
In 2001, Peter was suddenly diverted from an obvious career path, and perhaps just in time, to recover from a seizure condition that appeared to originate in a soccer-related brain trauma. During this time, Peter worked with filmmakers, screenwriters, and producers, to learn more about the medium and craft of making movies. Peter joined Complex Corporation, in San Francisco, in 2001, as General Manager, in charge of client support and accounting, to establish accounting and project-tracking systems.
Ultimately, he was inspired by the hundreds of other filmmakers he encountered at Complex Corporation, to create the documentary, "Changing My Mind," in 2003-2004, about his own brain surgery.
Peter joined Electronic Arts in 2003, first as Development Test lead, then as Producer, for titles such as, Battlefield 2, Battlefield 2142, Godfather, Lord of the Rings, Bond, and, eventually Spore, where he met Will Wright, inventor of Sim City, Sims, and Spore.
Peter joined Will Wright at the Stupid Fun Club, as Senior Producer, in 2009, shortly after Will left EA. There, he managed a team of developers and artists on numerous think-tank style products. Among the few that reached commercial visibility, the Bar Karma Storymaker, jointly-produced with Current TV and World-Wide Biggies, was a single-season phenomenon of audience-driven story development, that followers are just beginning to emulate.
In 2012, the Stupid Fun Club was closed to make room for three spinoff companies. Peter is Founding Producer for one of these, Mediagraph, LLC, where he works with Will Wright and Randy Breen.
In 2008, Peter co-founded Wind-To-Green/Aethrea Inc. with his father, Jack C. Swearengen, an energy and agriculture technology company. He is on the Advisory Boards of Agent of Presence, Inc. and another unannounced company in the healthcare and services industries.





