Gender Male
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Peter Mackey is the Vice President of Research & Business Development at Invoke Solutions.
Peter brings 25 years of experience in marketing and research to Invoke. In senior management positions at J. Walter Thompson and Foote Cone & Belding, Peter solved customer centric issues for major marketers such as Eastman Kodak, Sprint, Warner
Lambert, Hewlett-Packard, and IBM.
Prior to joining Invoke Solutions, Peter was Managing Director of Greenfield Consulting Group, where he worked with clients on customer loyalty, new product development, customer segmentation, and e-commerce research projects.
Peter has a degree in Political Economics from the University of California at Berkeley.
