Gender Male
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Peter founded Empirical Path in 2002. He is a seasoned consultant and manager who has advised diverse organizations — from household names to startups — in media, finance, retail, not-for-profit and government.
Howley developed Empirical Path’s data-driven approach while at Bain & Company and in the MBA Program at Harvard Business School. He
has earned Adobe Analytics and Google Analytics certifications.
Peter lives in Albuquerque, New Mexico
