Location United Kingdom, Europe Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Dr. Peter Cain, 52, is founder and CEO of Marketscience Consulting, Ltd., an independent, UK consultancy focused on a fusion of economics, marketing and time series econometrics to bring clients the latest solutions in marketing analytics. He launched Marketscience in 2012. Dr. Cain is widely known for championing the use of dynamic modeling
techniques to capture long-term brand effects that provide a complete measure of ROMI. He has more than 20 years of commercial and academic experience in economics and marketing science designing econometric business solutions for blue-chip companies and organizations. Dr. Cain is deeply experienced consulting in the financial services, CPG, retail, telecommunications, consumer and enterprise high tech, pharmaceutical and not-for-profit sectors, and writes extensively on economics and econometrics in marketing. Dr. Cain regularly publishes in top peer-reviewed journals. A few of his titles are, “Brand Management and the Marketing Mix Model” in Journal of Marketing Analytics (2014); “Modeling and forecasting brand share: A dynamic demand system approach” in International Journal of Research in Marketing article (2005); and “Marketing Mix Modeling and Return on Investment” (2010) that covered the entire MMM process. Before marketing research, Dr. Cain was in academia, specializing in monetary economics and econometrics. He holds BSc and MSc degrees in Economics from the University of Warwick, and PhD in Monetary Economics from the University of Nottingham.
