Primary Job Title MD and Founder Primary Organization 
Purple Salix
Location Southampton, Southampton, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
LinkedIn View on LinkedIn
Pete Jakob has a reputation and passion for driving change that links marketing to the broader business. In 2012 he established Purple Salix – an independent marketing consultancy that helps clients and agencies transform their marketing and results. Purple Salix helps large global tech companies, SMEs, early startups and marketing agencies in
their short term strategic priorities, or longer term engagements to help lead and deliver the required change.
Previously, Pete spent 28 years at IBM, where he led major transformational initiatives around MA, contact database strategy, lead nurturing, telemarketing, digital marketing and sales/marketing alignment.
He's been a close associate of B2B Marketing for many years - as a B2B Awards judge, trainer, and conference speaker.
