Primary Job Title CEO Primary Organization Bettha - Better Than
Location Sao Paulo, Brazil, South America Regions Latin America
LinkedIn View on LinkedIn
I’m passionate about entrepreneurship, technology, and innovation and I believe it’s possible to improve people’s lives by using these three factors to create better products, services, and experiences. I like to work with autonomy to test ideas, taking risks and learn by doing. I’m a team player and I believe that having diversity is essential to
create value.
After working on strategic projects at Natura, I led 99’s Operations and Public Affairs areas from the green field up to DiDi’s investment. 99 ended up being the first Brazilian unicorn. As Deputy Secretary of Economic Development at São Paulo’s City Hall, I developed policies for labor and wealth. I’m currently CCO at Quicko, helping to create a platform to transform people’s daily commute, using real-time information and multimodal integration to offer smarter trips.
