Primary Job Title Partner Primary Organization 
Pentagram
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
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Paula is Graphic designer, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American
vernacular.
