Gender Male Also Known As Partho Dasgupta BARC
Website parthodasgupta.com/ LinkedIn View on LinkedIn X (Twitter) View on X
Partho Dasgupta is a distinguished professional in the media and broadcasting industry, best known for his pivotal role as the former Chief Executive Officer (CEO) of BARC (Broadcast Audience Research Council) India. With a career spanning decades, Dasgupta has been a transformative figure in shaping the landscape of television audience measurement
in India, bringing innovation, credibility, and structure to the field.
Professional Journey
Before joining BARC India, Partho Dasgupta amassed extensive experience across leading media and advertising organizations. His career trajectory included key roles at prominent companies like The Times of India, where he honed his expertise in brand management, advertising, and market insights. His ability to identify trends and leverage data-driven strategies set him apart as a visionary leader.
In 2013, Dasgupta was appointed as the founding CEO of BARC India, an independent organization responsible for measuring television viewership in India. Under his leadership, BARC India developed and deployed advanced methodologies to accurately measure and analyze television audience data. He oversaw the implementation of cutting-edge technologies such as watermarking and return path data to ensure the reliability and scalability of the audience measurement system. This transformative approach provided broadcasters, advertisers, and media planners with valuable insights, significantly enhancing the industry's ability to make informed decisions.
Partho Dasgupta is widely regarded as a trailblazer in India's media and broadcasting industry. His efforts to democratize audience measurement data have had a lasting impact, empowering broadcasters and advertisers to tailor their content and campaigns more effectively. Through his vision and leadership, Dasgupta not only elevated BARC India to international standards but also inspired confidence in the potential of data-driven decision-making in the Indian media ecosystem.
With a career defined by innovation, resilience, and a deep understanding of the media industry, Partho Dasgupta remains a notable figure whose contributions have left an indelible mark on India's broadcasting sector.
