Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Female
Website nilofermerchant.com Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
As someone who has grown businesses — from Fortune 500s and silicon valley web start-ups — for 20 years, Nilofer Merchant knows how to piece together exactly and only the parts that matter (frameworks, strategies, and cultural values) — to get the needed results. Somewhere along the way, people started giving her monikers like “The Jane Bond of
Innovation” because of her ability to guide companies through impossible odds, and that one stuck.
She has personally launched more than 100 products, netting $18B in sales. She’s worked for major companies like Apple, and Autodesk, and startups in the early, early days of the Web (Golive/ later bought by Adobe). Over the years, many blue chip brands have turned to her for advice. Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. And, Merchant is one of the few people who can say they’ve fought a competitive battle against Microsoft and won, for Symantec’s Anti-Virus $2.1B annual business. Her market expertise in European, and US markets.
CNBC has called Nilofer a visionary. Her ideas are shaping the future of many organizations. Thinkers 50 short listed her in 2013 as a “Future Thinker” one should pay attention to…and she was named the #1 person most likely to influence the future of management.
