Primary Job Title Chief Growth Officer Primary Organization 2aDays
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
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Mina Lux is the Chief Growth Officer at 2aDays. Ms. Lux is a digital industry veteran with a track record of proven success. She previously worked as the Co-Founder and VP of Sales and Marketing at FloNetwork (the first email technology in the world, founded in 1995 and acquired by DoubleClick in 2001 for $80 million), she white papered the
server/client platform and coupled the technology with account management services assisting brands in direct email as a lead generation, customer retention and revenue growth tool.
After FloNetwork, Ms. Lux continued with her interests in marketing, technology and building businesses. In 1998, She took USATODAY.com to the #1 news site ranking, beating out CNN in less than 4 months with little to no budget. For Double Day Select professional book clubs, she managed 22 B2B book clubs and broke records by reducing new account acquisition costs to under $6 per new customer compared to $135 via traditional channels. After Double Day Select, Ms. Lux joined Working Woman Network (a Larry Ellison investment), as the SVP of Marketing to build an ambitious B2B exchange connecting women owned businesses to diversity opportunities in government organizations and Fortune 500 businesses.
In 2001, she joined MacMillan to lead Scientific American Digital. In 7 years, Ms. Lux succeeded in aggressively growing the business from zero revenue to 3x the industry average. Through optimized technology and ecommerce, the digital channel became the #1 single source of paid subscribers and renewals for the magazine. She was a digital business/technology advisor to MacMillan companies including Farrar, Straus and Giroux, St. Martin’s Press, Tor/Forge, MacMillan Audio and Nature.
In 2008, Ms. Lux founded a boutique consulting practice solving digital business challenges for a large array of companies with continued success in achieving aggressive growth. At Turner Broadcasting Systems (best known for its marquee property CNN), Mina was brought in to take TheFrisky.com from 560K unique visitors to 4.2 million within 18 months on little budget. The Frisky became one of Turner’s largest digital properties after only 9 months under Ms. Lux’s leadership. In addition, she achieved extraordinary revenue growth by working with and training the Turner Broadcasting Systems ad sales group. For Blip, she was tasked with creating a success story for investment/M&S opportunities. Within 6 months, Ms. Lux shifted the business model and build a solid consumer brand by building its audience from 200,000 per month to over 6 million viewers. Blip has since been acquired by Maker Studios which has just recently been acquired by Disney. Her consulting clients include CNN/HLN, Moguldom, truTV, Adult Swim, Bob Vila, RLJ Entertainment (a Bob Johnson company), Discovery Communications and more.
