Primary Job Title CEO Primary Organization FFWD
Location Madrid, Madrid, Spain Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
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Miguel is a Strategic Design Executive specializing in new business innovation, strategic foresight and customer experience design with 15+ years multidisciplinary expertise in technology, social sciences and design.
He is a trusted strategist who helps organizations to discover new business opportunities through a holistic process of observing
customers, what they do and why they do it, to apply changes in companies. Driven by customer empathy and deep behavioral analytics Miguel leads teams to use people’s data to ideate, prototype and rollout new product and service offerings with a higher degree of measurable customer desirability.
Miguel has international business and leadership experience in Europe, Asia, North America and South America, and is industry flexible having worked in: design (DesignCouncil Singapore); retail (Zara); banking (Banco Santander, BBVA, Caixa Bank); technology (Terra, Microsoft); telecom (Movistar, Telefonica); real estate (CB Richard Ellis) and media (Yellow Pages).
