Location Tel Aviv, Tel Aviv, Israel Regions Europe, Middle East, and Africa (EMEA), Middle East, Middle East and North Africa (MENA) Gender Male
Investor Type Investor Stage
Website www.shmilov.com/ LinkedIn View on LinkedIn X (Twitter) View on X
Michael is a product executive, advisor, and entrepreneur with over a decade of experience building and scaling technology products across consumer, B2B, and AI-driven platforms.
Today, Michael focuses on advising early-stage and growth startups on product strategy, UX, go-to-market, AI, and scaling. Alongside advisory work, he builds and explores
AI-driven ventures, including EcoMoat, Repeat, and Fluno AI. Across everything he does, his approach to AI is pragmatic—prioritizing efficiency, clarity, and real-world impact over experimentation.
He spent over a decade at Viber as a founding team member, where he led product as VP of Product, shaping the company’s long-term vision, roadmap, and user experience from its earliest days through massive global scale. Following Viber’s acquisition by Rakuten, Michael became COO, overseeing operations, monetization, and strategic execution, and later served as Interim CEO during a critical transition period. During his tenure, Viber grew to over 1B users worldwide.
After Viber, Michael co-founded ROX Financial and served as CIO, working on technology-driven access to commercial real estate investments. The company participated in the Citi Accelerator and raised funding from Citi and major real estate players, navigating complex regulatory and capital-markets challenges during the COVID period. This experience added a strong fintech, fundraising, and operator perspective to his background.
Most recently, Michael spent three years as VP of Product at PeerSpot, where he led product strategy for a B2B buying intelligence platform used by enterprise technology professionals worldwide. His work focused on strengthening product-market fit, scaling content and research workflows, and applying AI across the product—spanning content creation and editing, insight extraction, operational automation, and decision support.
