Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
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Michael Rooney joined Tribune Publishing Company as the Chief Revenue Officer in November 2014. In this capacity, Rooney is responsible for further diversifying Tribune Publishing’s suite of print and digital advertising solutions offered to local and national brands and oversees of all Tribune Publishing national sales and marketing activities
including: Tribune 365, the Company’s national sales unit for print and digital advertising; 435Digital, Tribune Publishing’s digital marketing services unit; MediaWorks, the Company’s pre-print marketing and operations unit; and Tribune Publishing’s digital marketplaces in verticals such as automotive and recruitment.
Rooney served as Chief Revenue Officer for The Wall Street Journal from 2007 to 2013. During his tenure, Rooney oversaw a portfolio of $850 million and significantly grew digital revenue across print and digital platforms.
Prior to The Wall Street Journal, Rooney served in numerous sales positions at ESPN from 1997 to 2007, including print, outdoor, television and digital units, and was credited with launching ESPN the Magazine to immediate success, diversifying the company’s advertising platforms, and integrating the brand’s significant TV, print and digital sales forces.
Additionally, Rooney held extensive leadership positions at Times-Mirror Magazines, where he served as Publisher of Field & Stream and Outdoor Life; at Disney Publishing, where he resurrected Discover Magazine and served as its Publisher, and at Rodale Press, where he launched Men’s Health Magazine and served as its Publisher.
Rooney earned a bachelor’s degree from Boston College and lives in suburban New York.
