Primary Job Title Director of User Experience Primary Organization 
Cake & Arrow
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
LinkedIn View on LinkedIn
Michael Piastro is the Director of User Experience at Alexander Interactive, planning and executing how clients’ digital presences should function to achieve the goals of their business and customers. While at Ai, he has served as the Information Architect and User Experience Lead for clients including Internet Retailer Top 500 sites and major
brands such as Citigroup, Pepperidge Farm, Kaplan, Continental Airlines, Steiner Sports, Virgin Mobile, Schwinn, and Lowe’s. Michael has been planning and architecting websites for over 10 years.
Prior to joining Ai, Michael worked as the sole Information Architect for the interactive division of Harte–Hanks, one of the Advertising Age Top 20 Direct Marketing Agencies and Top 50 Interactive Marketing Agencies. While at Harte–Hanks, Michael architected projects for clients including Pfizer, Genentech, GSK, Oppenheimer Funds, Jiffy Lube, and Mercedes.
In 1998 Michael co–founded Davanita Design, an Interactive development firm, with offices in Manhattan and Ithaca, New York. The company received venture capital investment and was acquired by Avatar Technology in 2001, where Michael was the Director of NY Operations.
Michael attended Cornell University, majoring in Government at the School of Arts and Sciences, and studied with the fledgling Human–Computer Interaction (HCI) Group.
