Primary Job Title Head of SEO Primary Organization 
Gutefrage.net
Gender Female
Melanie Ruf has been working as Head of SEO at gutefrage since September 2017 and is responsible for strategic SEO targeting, as well as operational implementation.
Previously, she spent four and a half years as Senior Marketing Manager at 12Auto Group GmbH, a subsidiary of ProSiebenSat.1 Media SE.
As Marketing Manager , Melanie was responsible
for the strategic direction of performance-oriented online campaigns and, in collaboration with other departments, developed cross-media campaign concepts for the platforms autoplenum.de , 12Reifen.de , 12Gebrauchtwagen.de and 12Neuwagen.de . She has specifically linked TV advertising with online activities (especially SEO, SEA, social media, retargeting, e-mail, affiliate).
Speaks at the following session:
