Primary Job Title Advisor Primary Organization 
Girl Scouts
Location Austin, Texas, United States Regions Southern US Gender Female
Website www.bigcommerce.com LinkedIn View on LinkedIn X (Twitter) View on X
SaaS start-up veteran, enterprise software company leader and global marketing executive. Proven track record including P&L responsibility of multiple start-ups and business units. Lead teams responsible for client acquisition and retention, analyst relations, brand, corporate positioning, global marketing strategy, demand generation programs,
industry marketing, product marketing, product management, direct / channel sales and professional services. Help companies re-launch and reposition to achieve market leadership. Recognized as a top producer, creative problem-solver, and versatile team leader.
Work with many Global 500 clients: American International Group, Bank of America, Banco do Brasil, Banamex, Chevron, Citigroup, Dell, Johnson & Johnson, Kellogg’s, Lufthansa, Merrill Lynch, Procter & Gamble, Pfizer, PTT, Siemens, UBS, United Airlines, VISA, Walgreens; huge government agencies: FBI, IRS, NASA, and the most respected nonprofits: AARP, American Cancer Society, American Red Cross, Sierra Club, UNICEF.
Specialties:
• Recruiting key talent and building high performing teams
• Building and scaling a worldwide marketing organization
• Go-to-market strategy and execution; messaging, positioning
• Branding, awareness, corporate communications; industry analyst and media relations
• Demand creation, demand generation, lead generation programs
• Field marketing, partner marketing
• Worldwide marketing, international sales
• Global product and services launches
• Corporate and product marketing
• Channel marketing and sales; international sales and marketing
• Voice of the Client, Net Promoter and Voice of the Employee initiatives
• Agile in technology shifts: Cloud, SaaS, Enterprise, Mid-Market, SMB, B2B, B2C
• Experienced with venture-backed, private and public companies in all stages of growth from Angel through Series D; two successful IPOs; multiple mergers and acquisitions
