Location West Hollywood, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male Also Known As Max Riesberg
Investor Stage
Website www.maxwell.io LinkedIn View on LinkedIn X (Twitter) View on X
Maxwell Riesberg is an accomplished producer, storyteller, and creative advertising professional, as well a seasoned entrepreneur with two successful exits. He is the Founder of RSCL, the first film distribution company devoted exclusively to action cinema. Built as a consumer-facing lifestyle brand, RSCL represents a radical rethinking of film
distribution for the AI era, focused on building meaningful, direct relationships with audiences through exceptional international action films, innovative partnerships, and community building.
Before that, Maxwell founded Lord Danger, a boutique commercial production company. He developed an in-demand roster of bold commercial directors, sourcing their campaigns and managing their career trajectories. Clients included Lawrence Lamont, Mike Diva, and Gille Klabin. Maxwell worked hand-in-hand as producer on his clients' works, from conceptualization all the way through post-production. Lord Danger created music videos for some of biggest acts in music (Major Lazer, J. Cole, Steve Aoki, Big Sean, et al) as well as iconic commercials for house-name brands including 1-800-Contacts & Meow Mix. Maxwell was Co-Chief Executive Officer of the company, leading it to its acquisition in 2015.
Before that, Maxwell founded Lord Danger, a boutique commercial production company. He developed an in-demand roster of bold commercial directors, sourcing their campaigns and managing their career trajectories. Maxwell worked hand-in-hand as producer on his clients' works, from conceptualization all the way through post-production. Lord Danger created music videos for some of biggest acts in music (Major Lazer, J. Cole, Steve Aoki, Big Sean, et al) as well as iconic commercials for house-name brands including 1-800-Contacts & Meow Mix. Maxwell was Co-Chief Executive Officer of the company, leading it to its acquisition in 2015.
Early in his career, Maxwell and his partner were selected by USA Today & agency Pereira O'Dell to be Team USA at the International Festival of Creativity in Cannes, representing their nation as its best Director duo (under 30 years old) in the Young Lions competition. While Maxwell did not taste victory in the Riviera, he served his country admirably and is still awaiting a 'thank you call' from then-President Obama. At the dawn of his Hollywood journey, Maxwell cut his teeth as an assistant at Endeavor. Prior to that, he studied Finance at the Kelley School of Business at Indiana University.
Maxwell's work has been written about extensively, including in The Hollywood Reporter, Ad Age, Fast Company, Deadline, Entertainment Weekly, Billboard, Indiewire, and CNN. And Eater LA.
Maxwell loves to travel, both abroad but also to the furthest reaches of Los Angeles in search of its best food. When he's not on the road, he enjoys seeing (almost) every movie in theatres, appreciating dogs, rooting for Red Bull Formula 1, the Indiana Hoosiers & the Chicago Bears, and working on his tennis game.
