Primary Job Title Founder & CEO Primary Organization 
Purple Orange AI
Location Chicago, Illinois, United States Regions Greater Chicago Area, Great Lakes, Midwestern US Gender Male Also Known As Maximus Mark
Website purpleorange.io Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Max is a researcher, marketer, and entrepreneur with 30 years of experience. He spent the first half of that time in advertising and digital marketing, managing major international and domestic client accounts including P&G, Unilever, Wrigley, Nestle, NMFN, and USMC, as well as leading integrated strategy and business intelligence for the top
three world’s ad agencies.
At the age of 19, he helped launch Leo Burnett's operations in Russia, managing the entire P&G account and pioneering local TV production with highly acclaimed commercials for Tide, Vidal Sassoon, Vicks, and P&G's local brand Myth. After moving to the U.S. the following year, he managed domestic P&G Cheer and Luvs accounts for Leo Burnett Chicago, and Wrigley International for BBDO + later led strategy and business intelligence for J. Walter Thompson's digital division in NA.
Max then founded Purple Orange Group, a holding company with roots as a digital marketing and brand consulting agency, and later started Purple Orange AI to assist businesses and organizations in adopting and implementing Artificial Intelligence, leveraging the unique combination of his business strategy and client services skills background working with the world’s top companies with his passion for cutting edge technology and expertise in AI.
Earlier in his career, he has been pioneering the use and adoption of the internet and interactive tech for companies and brands such as Unilever, Nestle, NMFN, and Wrigley, as well as governmental organizations including US Marines and FEMA.
Today he is bringing his strategic experience working with clients of that caliber to deliver cutting-edge generative AI solutions tailored for businesses and organizations, specializing in the implementation, configuration, and optimization of machine learning (ML), large language models (LLMs), and AI agents, and enabling seamless automation and enhanced operational efficiency tailored to the individual client’s business needs. His company also provides expert solutions in prompt engineering, AI-driven workflow automation, and comprehensive training and support services.
In February 2025 Max founded PsychDocAI - a startup based in Chicago, focused on revolutionizing mental health treatment through AI technology. Leading a team of AI engineers, psychiatrists, and psychologists to develop a set of cutting-edge AI tools for mental health professionals and their patients, creating innovative technology solutions to enhance mental health care practices and improve patient outcomes.
In addition, Max also founded Oryx Research Group in 2019 to study the evolution of intelligence, the nature of consciousness, and the fabric of reality. He already has made some paradigm-shifting discoveries that are being finalized and are going to be published in due time. This highly sensitive multidisciplinary research is ongoing, and Max is in the process of partnering with leading scientists and institutions for validation and support of his findings.
