Primary Job Title Chief Data Officer Primary Organization D4t4 Solutions
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Matthew joined D4t4 in April 2016, to head up its new Data Insight practice. This division is successfully working with clients to overcome the "data everywhere but no insight" problem, enabling them to gain competitive advantage from their information assets. The practice delivers an end to end consulting and insight service, helping the
Company's clients to create value from their customer information and better react to changing market conditions. Matthew has over 25 years' experience in digital technologies, focused on customer analytics. Prior to joining D4t4 Matthew had established himself as a digital data expert within the key sectors of retail, e-commerce, mail-order, media, consumer goods and insurance. In 2002 Matthew founded Logan Tod & Company Limited, a leading European digital analytics consultancy with global blue-chip clients from retail and leisure to UK banks. Logan Tod & Company Limited was acquired in March 2012 by PwC and Matthew became a partner within PwC's Customer Consulting Group, where he helped build PwC's analytics and digital transformation strategy capabilities within retail and consumer sectors.
