Primary Job Title President Primary Organization 
GC Lifeline
Matthew Birch is currently the Controller and Director of Warehouse Operations for Overhead Door Company of Edmonton. During his two years as a member of the senior
management team Matthew has implemented several significant procedural improvements that have contributed to an average annual revenue growth of 22% and average annual operating
profit growth of 30%. Prior to working for Overhead Door Matthew worked six years for Wesgroup Equipment, one of Canada’s largest Bobcat Dealerships (including 10 separate locations throughout BC). During that time Matthew was involved in two significant acquisitions, playing a large role in both the implementation of new software systems, consolidating of accounting and administrative functions, and development & deployment of new operational and financial reporting structure.
As GC Lifeline is currently in the start-up phase Matthew continues to hold his role with Overhead Door while attending to his responsibilities as President of GC Lifeline.
