Primary Job Title Co-Founder & CSO Primary Organization Big Sofa Technologies
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Matt heads up our client strategy, helping current and future clients to get maximum value from the application of our technology and thinking.
He began his career in marketing and category management, before broadening his experience in a range of research and consulting roles. After completing a Masters in Organisational Behaviour, Matt joined
up with Simon to establish Big Sofa as a modern, agile insight business that balances humanity with automation.
Matt is experienced in leading projects for blue chip brands like Coca Cola, Unilever, BP and Barclays, working within and alongside global agencies, and collaborating with tech start-ups. He combines strategy, creativity and delivery in an informal approach that is commercially grounded and direct.
