Primary Job Title Founding Partner Primary Organization 
AnalogFolk
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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A lateral thinker with over 15 years' experience in digital, consumer, brand and communications planning. Matt dislikes the 'ivory tower' stereotype of strategic thinking and prefers that his team work collaboratively with our clients to develop breakthrough ideas. With a passionate interest in technology and digital culture, Matt
has also become a pioneering voice on how the digital and physical worlds are fusing together to create opportunities for brands.
Previous to AnalogFolk, Matt was Head of Planning at DDB London and a Campaign 'Face to Watch' as Worldwide Strategy Director for Tribal DDB. He was one of the first digital planners in the industry and won creative effectiveness awards for Philips, Volkswagen, British Gas, The Guardian and Hasbro. He's also judged numerous creative awards including D&AD and Campaign.
He likes to think of himself as a multi-talented rockstar. Truth be told, he's a poorly self-taught guitarist, only half-decent saxophonist but can certainly hold a note with a mic in his hand. When he's not making sweet music, Matt screams and shouts at men. As an Arsenal season ticket holder, his mood on any given morning is totally dependent on what happened at The Emirates the night before.
