Primary Job Title Director, Brand Management Primary Organization 
Sonic Automotive
Location Orange, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female
LinkedIn View on LinkedIn
Marti’s career, while automotive on paper, has not followed the industry in a traditional way. She has chosen to approach the automotive channel from a different direction. Marti’s sales and marketing experience spans from international companies to start-ups including Fisker Automotive, Maserati, Jaguar, Volvo and BMW of North America.
In her
current capacity at Sonic Automotive, she is part of a team bringing innovative change to the industry and building the brand and experience to deliver that change. In 2015 she was awarded Automotive News All Star Award for her innovative approach to creating a revolutionary brand and UX for a very traditional segment. In 2017, she was recognized as one of the top women in Automotive Remarketing.
Her experience has relevance globally where she has had the opportunity to work for multinational companies. This included living abroad in Sweden while managing sales companies in Germany, France, Spain, Italy and England. These experiences have provided a broad awareness of cultural variations, adding to her strengths for developing strategies that resonate locally.
Marti holds a B.A. in Management from Maryville University where she graduated with honors and a MBA from St. Thomas Aquinas.
