Primary Job Title Co-Founder Primary Organization True Interactive
Location Chicago, Illinois, United States Regions Greater Chicago Area, Great Lakes, Midwestern US Gender Male
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Mark has been in the digital marketing space since its inception. In the late 1990s, he helped lead the first search engine marketing team at W.W. Grainger—a team that successfully naturally optimized a site with thousands and thousands of pages of content and implemented a paid search campaign encompassing more than 500,000 products. Later, he
served as Vice President of e-Commerce at affinity marketing firm Chartered Marketing Services and Director of Internet Marketing at cosmetics retailer Cosmetique before envisioning a better agency model and making it a reality with the founding of KeywordFirst.
There, Mark leads the finance, strategic partnerships and client services functions. His passion for delivering creative, results-oriented solutions for clients has helped KeywordFirst grow from a two-person start-up to the full-service agency it is today. Mark earned a Bachelor of Science degree in Journalism from the University of Iowa and a Master of Business Administration from De Paul University.
