Primary Job Title Co-CEO, Co-Owner Primary Organization Express Auto Hail Repair
Location Austin, Texas, United States Regions Southern US Gender Male
LinkedIn View on LinkedIn
Mark Porter is the Co-CEO and Co-Owner at Express Auto Hail Repair. Mark is a seasoned leader in Customer Engagement & Loyalty Marketing with 10+ years of experience in leadership roles working with Canada's largest brands. Mark’s unique combination of skills and experience, including product management, channel innovation, data-driven
marketing, consulting, creative problem solving, strategy, and mobile development, has successfully delivered results-driven, award-winning campaigns and products throughout his career.
In 2001, Mark started his career as an account executive and senior copywriter for two of MacLaren McCann’s biggest clients - General Motors and Rogers. Mark helped usher in new test & learn strategies for direct response campaigns in print - ahead of its time and now used commonly in digital channels.
In 2003, at Rapp Collins (DDB network), Mark led the strategy and creative direction of new business pitches, as well as established accounts, including Dell Canada, Subaru Canada, BMO InvestorsLine, Hockey Canada, Air France, Sick Kids, Canadian Blood Services, and Intuit - winning over 18 awards globally as both a copywriter and strategist. During that time, Mark had numerous accomplishments, including spearheading the development of Subaru Canada’s first-ever re-lease program – budget of $650k – 25% lift in customer retention over first 12 months.
In 2007, Mark led the strategy for digital and mobile development with the LoyaltyOne consulting team - helping to build revenue-generating solutions for brands across North America, including AIR MILES Sponsors, AMEX, Excentus (fuelperks!), Safeway, SuperValu, Gap, Indigo, Walgreens, Express, New York and Co., Molson Coors Brewing Company, Tim Hortons, Colloquy.
In 2010, Mark took over one of the most sophisticated and complex data-driven marketing channels in North America. In that role, Mark drove efficiencies and brought personalized 1:1 targeting capabilities from print into digital channels, including email and web – reaching conversation rates of 35% through the 1:1 email channel
In 2012, Mark added to his portfolio with the GOLD AIR MILES program - its Collectors accounting for 90% of the AIR MILES business issuance. During that time, Mark simplified the value proposition of the program and re-launched the GOLD brand - both increased comprehension scores and segment growth. Mark also built a business case to move the GOLD Magazine to a digital channel – reducing the budget by over 50% and maintaining engagement scores.
In 2013, Mark initiated an Innovations Lab at LoyaltyOne, to empower accelerated development of new digital & mobile products. The first project was a Mobile Wallet - leading a broad team from discovery to development and launch, Mark successfully delivered a unique solution that enabled a one-tap delivery of payment, loyalty and coupons at point of sale. This product achieved a 50% share of media transactions in the first two weeks of launch. Due to the success of the initiative, in 2014, Mark received the President’s Circle Award, the highest accomplishment an individual can receive at LoyaltyOne.
In 2014, as an extension of the Innovations Lab, Mark helped usher in a new development methodology into LoyaltyOne - moving from a traditional ‘waterfall’ approach into a more ‘agile’ environment.
In 2014, Mark also introduced Location-based services and ‘contextual experience’ strategies into the AIR MILES organization and for 120+ Retail Brands – 45% lift in results from non-location-based campaigns.
