Primary Job Title Director, Co Founder and CMO Primary Organization 
Captive Media
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
LinkedIn View on LinkedIn
Mark likes good design. In particular, products that surprise and delight people because they are imaginative, beautiful, and intuitive to use.
He sold his first product at the age of 14 – a game for the BBC Microcomputer. He collected an engineering degree from Cambridge before taking their prestigious, if wordy, ‘Advanced Course in Design,
Manufacture and Management’.
But he also likes innovation in business. As a Principal of top consultancy Booz Allen, he worked with hundreds of clients over ten years on re-inventing their businesses. In 2007 he founded media advisory firm Captive Strategic Leadership, working with the BBC, Guardian News and Media, Channel 4, The Economist Group, and others.
He found a media industry bound by long established norms; of printing, broadcasting, ad-selling, increasingly at odds with a “born digital” generation of consumers for whom interactivity, individuality, and fun – were everything. It was time to do something different..
