Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
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Mark Gorlick joined The Collective in April of 2009. With two decades of experience in major label radio promotion, he offers an informed perspective of how to navigate the challenging landscape of radio. Though music discovery has many avenues in the increasingly digital world, broadcast radio continues to reach over 75% of the audience making it
a critical component of each artist’s marketing strategy. Working in collaboration with record label promotion departments, Mark ensures that the company’s clients have every possible avenue for exposure.
Mark has long been regarded as one of the industry’s brightest executives and a proponent of changes in airplay chart methodologies that are employed today. He has held senior executive posts at MCA/Universal, Atlantic/Lava, DreamWorks and Sony’s Red Strategic Marketing division. A two time nominee for Billboard Promotion Person of The Year and a multiple category winner at the Radio & Records Industry Achievement Awards, his understanding of the ever changing broadcast landscape as well as his connectivity with the key players in the radio and record industries make him an ideal addition to the palette of services available to clients.
An out of the box thinker, Mark has developed relationships with key executives at the National Football League, Major League Baseball, and the National Basketball Association that has led to significant opportunities for exposure in stadiums or with sports league’s broadcast partners.
