Primary Job Title President, CEO & Founder Primary Organization 
OnTrak Software
Location Cincinnati, Ohio, United States Regions Great Lakes, Midwestern US Gender Male
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Mark Fullerton is the chief executive officer and president for OnTrak Software. He leads the day to day business operations of the company. This includes financial management, product development and customer service and support for OnTrak’s POS Tracking, Line Cleaning and Tap Handle Survey software solutions.
Mark has over 30 years experience
as an independent consultant, software developer and entrepreneur. He launched OnTrak Software in 2007, after several large beer distributors subscribed to the company's first product, SignTrak. OnTrak Software has grown substantially since 2007, now providing Marketing at-Retail software solutions to many US alcohol beverage distributors, several of them in Beverage World's Top 25 Wholesalers.
Previously, in 1985, Mark founded and ran a successful national technology services consulting firm, Information Alternatives, Inc., (IAI), serving primarily Fortune 1000 firms. For the past 25 years IAI consulted with hundreds of distributors and manufacturers and leveraged this experience to develop SignTrak in 2005.
Mark is a Certified Computer Professional (CCP) and holds both Bachelor’s and Master’s degrees from Miami University.
