Primary Job Title Vice President, Insights and Technology Primary Organization Mediasmith
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Working at an independent Media Agency in San Francisco, Marcus has experience working with both consumer and B2B clients across different forms of media, and is characterized by his passion for emerging technologies, metrics, and consumer insights. Marcus has experience targeting developers for multiple clients including New Relic, Salesforce, and
others.
Marcus oversees Mediasmith’s Platforms, Analytics, and SEM practices, as well as some of the agency’s key client relationships.
In this role Marcus oversees the Mediasmith Tech Stack and driving strategy for client and agency media technology implementations. In addition to evaluating dozens of technology companies and managing some of the agency’s key client relationships, Marcus oversees programmatic buying and analytics for the agency, helping clients maximize return through smart use of data, technology, and optimization. Marcus has experience working with both consumer and b2b clients across different forms of media, with a passion for emerging technologies, metrics, and consumer insights.
