Primary Job Title Founder and Chief Executive Officer Primary Organization Marcel Kooter Ltd.
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
Website www.marcelkooter.com/ Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Marcel is a highly experienced senior business leader who specialises in commercial strategies for the downstream oil industry. He has great depth of knowledge in lubricants and fuels, ranging from molecule to consumer working across both B2B and B2C business models and has worked across all market segments including Power, Industrial, Automotive,
Marine and Aviation.
During a career path spanning general management, strategic and operational sales, and brand and marketing expertise Marcel has demonstrated an impressive track record of business growth and bottom line income delivery through innovative and astute commercial strategies. He has a particular strength in forming successful partnerships as part of the sales strategy, defining win-win solutions which drive revenue leading for example to award of the prestigious ‘supplier of the year’ award at Ford Motor Company and enabling development of partnerships to supply first fill and service fill business in challenging markets including Turkey, China, South East Asia and South Africa.
An energetic and focussed individual, Marcel has a collaborative leadership style, inspiring and motivating teams to deliver outstanding results within a clearly defined framework that empowers colleagues and rewards success. Following a global career, he has become adept at working across multi-cultural stakeholders both internal and external to the organisation, building the type of relationships that underpin successful leadership



