Gender Female
Maida founded Catalyst 21 years ago with the idea that big agency capabilities can be delivered by a small agency with the unique ability to create meaningful partnerships with every client. She has more than 30 years of experience in developing and executing successful integrated marketing campaigns. Maida’s knowledge of the technical variables in
direct response advertising ensures clients receive the most value with the best results for their marketing dollars. The perspective she acquired as a director of database marketing and direct response advertising brings our clients the advantage of a meaningful understanding of their challenges. Maida manages higher education, technology and financial services accounts.
Maida is a proud alumnus of the University of Massachusetts, Amherst, and received an MBA with a concentration in marketing from The George Washington University. She serves on the communications committee of the Maryland chapter of JDRF. When not working on the next big idea, she can be found in her kitchen cooking up a storm. Though she hails from Long Island, N.Y., Maida claims to make the world’s best crab cake.
