Primary Job Title President & Founding Partner Primary Organization True North Marketing
Location Orlando, Florida, United States Regions East Coast, Southern US Gender Female
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A C-suite communications coach with an innate understanding of consumer behavior and motivation, Lorri works with clients in a wide range of industries: travel/hospitality, healthcare, banking, technology, environmental, and real estate development. Under her direction, True North Marketing + Public Relations managed the two-year,
record-smashing launch of LEGOLAND Florida; managed grassroots consumer communications for General Motors Corporate; and created and launched CareerSource Florida, an all-new statewide brand that unites Florida’s 24 regional workforce boards and 100+ one-stop career centers. She has served as vice president of marketing communications for $23 billion CNL Financial Group, directing all marketing and public relations initiatives for the company’s residential and commercial real estate efforts. She was one of the principal communications architects who launched Universal’s Islands of Adventure, CityWalk entertainment complex, and two on-site resort hotels.
