Primary Job Title President and Founder Primary Organization Gravitate PR
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Female
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Lisette Paras is the President and Founder of Gravitate PR. Lisette has extensive experience in both in-house and PR agencies, working with brands such as Intel, WalkMe, Strivr, Proofpoint (IPO), Yammer (acquired by Microsoft), EDITED, BMC Software and many others. She particularly enjoys working with challenger brands and those primed for their
next stage of growth and has worked on more than a dozen M&A/IPOs in the last five years.
Prior to founding Gravitate PR, she worked at HR tech company Replicon, where she built the brand/communications program from the ground up (including messaging, media/analyst relations, customer stories, events, awards, social/digital and content marketing). Lisette has worked with a range of startups, pre-IPO and global multinationals in the U.S. and in Asia Pacific. She started her career in Australia, and her work with Aussie telco, Telstra, for its “Telstra Productivity Indicator” campaign resulted in more than six industry and PR awards, including “Best Brand” at the World Communications Awards.
With her entrepreneurial spirit, Lisette is most energized by building brands and industry leaders.
