Primary Job Title Founder, Director Primary Organization 
Hai Media Group
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
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Lisa Devaney is is the founder and Director of Hai Media Group. She is known for applying
creative, strategic, out-of-the-box approaches to communications programmes that get fantastic results. She is also an Indie Author, having debuted her first book In Ark: A Promise of Survival in April 2014.
With her Hai Media Group she has won hundreds of
headlines for various clients, mostly tech startups. Three startups she has worked with have gone on to sell for millions. With a combination of strategic planning, results earning outreach and what many clients call her “magic dust” of creativity, Devaney is valued for achieving media coverage and delivering on targets.
A former award-winning print journalist, she has worked at the Dow Jones News Service (publishers of The Wall Street Journal), been published in Newsday and served as a reporter for The Times-Herald Record, The Pittsburgh-Post Gazette, Gateway Publications, The PittsburghTribune-Review , The Washington PA Observer-Reporter, Times Community Newspapers and other American publications. She transitioned to public relations in the mid-1990s.
Her experience includes working with Showtime and with CondéNet, the online division of CondéNast publishing, serving as publicist for CondéNet’s Swoon.com (the former online home of Glamour, GQ, Details and Mademoiselle) Epicurious.com (Bon Appétite, Gourmet), Phys.com (Self) and Concierge.com (CondéNast Traveler), while employed with boutique lifestyle agency Kratz & Jensen, now part of Magnet Communications.
While employed with Hill & Knowlton Public Relations, at the global agency’s New York City headquarters, she was involved with the launch of Microsoft’s Windows XP in 2001 and also worked with MTV, Motorola and Olympus. During her diverse PR career she has also worked with Clear Channel Communications, Tutor Time Child Care Centers, AlliedSignal, Champion International Paper Company, Vicious Cycles, Manastash, Santa Cruz Snowboards & Skateboards, New Sun Backpacks, the Hopi Tribe of Arizona, the All Girl Skate Jam and she once orchestrated a press conference for a bullet proof vest company run by the infamous Oliver North.
Her most proud moment during her public relations career is when she earned international news headlines in the autumn of 2002 for WeWantWork.com, a post-9/11 New York City campaign for employment. As a co-founder, and the group media spokesperson, she appeared on CNN, The Today Show and was featured in The New York Times, The Financial Times, The Wall Street Journal, Newsday and interviewed by NPR, CBS Radio, Talk America Radio, 1010 Wins, WNYC, and more. Her effort attracted international attention for New Yorkers who found themselves unemployed and unable to find new jobs in the post-9/11 economic climate. Nearly all of the participants in the WeWantWork campaign won back their spirits and found jobs.
