Primary Job Title Founder and Innovation Director Primary Organization 
Ugogo
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
Website www.lisaarmstrong.co.uk/ LinkedIn View on LinkedIn X (Twitter) View on X
Lisa Armstrong is a passionate entrepreneur who believes that everyone, whether rich or poor, deserves access to the global online market. She is the founder and CEO of Ugogo, an award-winning ecommerce platform for people without bank accounts. Ugogo is expanding the traditional marketplace for entrepreneurial men and women in Africa who may be
earning as little as $1USD per day. By enabling them to sell their wares online, the Ugogo platform will empower these artisans and micropreneurs to lift themselves out of poverty.
In 2015 Ugogo was chosen from over 3,555 applicants to win the world renowned Publicis 90 award. Lisa has also received the WACL Future Leaders Award, an award given on behalf of the most influential women in advertising, marketing, commercial media and communications.
Born in Zimbabwe, Lisa graduated with a BA in Business Law from London Metropolitan University and later received a scholarship for Executive Business School at the London School of Economics. Prior to setting up Ugogo, she ran a successful startup and has also spent four years working on high profile projects at SapientNitro, one of the world's leading digital agencies. She has an avid interest in digital innovation and how we, as innovators, can improve people’s lives with the simple click of a mouse.
