Location Dallas, Texas, United States Regions Dallas/Fort Worth Metroplex, Southern US Gender Male Also Known As Larry Huff
Website www2.optimalblue.com/ LinkedIn View on LinkedIn
Lawrence “Larry” Huff is Founder and co-CEO of Plano, Texas-based Optimal Blue LLC, an Application Service Provider (ASP) for product eligibility and pricing engine (PPE) technology and content management. Huff, who has a unique entrepreneurial spirit with keen business savvy, vision and an extensive record of success in the mortgage, leasing and
technology sectors, co-founded Optimal Blue with Dr. Ivan Darius. He has more than 20 years of executive experience in technology, business and product development and operations. In his current position, he is responsible for the day-to-day management of the company with an emphasis on corporate strategy, sales and marketing, business development and product feature enhancements.
Concurrent to co-founding Optimal Blue, Huff was chief operating officer of the Oakwood Group, a London-based Private Equity firm with responsibilities including the role of interim CEO of One World Leasing, Ltd in Manchester, England, where he was responsible for the daily operations and a staff of 50 employees as well as organizing and managing the business from its initial start-up stages in late 2002 to a current production run rate estimated to be $75 million in 2007.
Additionally, Huff was co-founder and COO of Sollen Technologies LLC in Dallas. While there, Sollen became the first successful ASP selling automation and process improvement tools to the mortgage industry. Huff developed the business concept, plan, vision and strategy for the company and was charged with the development of all product concepts and features as well as sales and marketing. During his three-year tenure, the company grew from zero to $2.5 million in annual revenue.
Huff began his career in mortgage banking and technology in late 1996 when he founded SMI Financial Services LLC. In less than three years, with no start-up capital, Huff built a successful mortgage banking operation with fundings in excess of $200 million per year. He attributes his success to improving and automating back-office operations, which helped him gain a competitive advantage. In 2001, he sold the company and founded Sollen.
Huff earned a Bachelor of Science degree in geology and civil engineering from Texas A&M University.
